According to executives, the streaming rights for this farewell tour could generate between $40 million and $75 million.
This lucrative deal highlights the massive commercial appeal of James' final chapter in the league.

A behind-the-scenes series chronicling LeBron James' final NBA season could be worth a massive payday for the Lakers star.
According to executives, the streaming rights for this farewell tour could generate between $40 million and $75 million.
This lucrative deal highlights the massive commercial appeal of James' final chapter in the league.